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#AsiaeCommerceAwards 2021 spills: How Lazada expertly manages consumer expectation
Founded in 2012, Lazada is one of the most well known eCommerce platforms in the region. Currently it has a strong presence in many Southeast Asia markets such as Indonesia, Malaysia, the Philippines, Thailand and Vietnam. While the eCommerce boom over the pandemic has no doubt accelerated its growth, the eCommerce platform has no plans of slowing down. In fact, it has an aim of serving 300 million shoppers by 2030.
YELL BANGKOK USES MUSIC TO MAKE THE HITS THAT TOUCH ASEAN CONSUMER’S HEART
ASEAN countries are home to nearly 700 million people and every year, a million advertising campaigns are launched. Some are good, while others are bad. There are many approaches to advertising campaigns and for ASEAN audiences music is one of the most effective mediums to communicate with.
ZOFLORA SMELLS THE OPPORTUNITY AND TURNS IT INTO AN OVERNIGHT GROWTH HACKING SUCCESS STORY
Thailand hygiene product manufacturer Zoflora recently launched a successful campaign for promoting their products in a saturated market. Their ad agency Yell BKK came up with a ‘Doppelganger Strategy’ with the core idea being to portray a biological unrelated look-alike phenomenon.
A GECKO’S BITE LAUNCHES WEBER SUPERGLUE MAN ON THE THAILAND MARKET VIA NEW YELL BKK CAMPAIGN
Weber has launched their new product, Weber Super Glue, with the help of a new campaign, created by YELL BKK. The agency has used a parody of Marvel superheroes to introduce Weber Super Glue in the market. The campaign revolves around a protagonist that receives a never-ending supply of superglue from his finger. He acquires this unique power after being bitten by a mutated gecko. Now, Weber Superglue Man can fix any broken thing with his powers.
Embracing E-commerce and Busting Sex Myths: How Yell Advertising Became the Masters of Thai Brand Breakthroughs