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Inside Yell Advertising’s New ‘Co-Happy Space’ That’s Beating Burnout and Fostering Collaboration

LBB sits down with Yell Advertising’s cofounder and chief creative officer Dissara Udomdej to find out how the Thai advertising agency is putting people first

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Insight: Why ASEAN countries love music campaigns so much, according to Yell Advertising

BANGKOK, THAILAND — ASEAN countries are home to nearly 700 million people. Every year, a million advertising campaigns are launched. Some are good, while others are bad, but there are many approaches to advertising campaigns. Music is one of the most effective mediums to communicate with ASEAN audiences.

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Planning for the Best: Being Eager to Learn Attitude with Kwunchai Pansuk

Senior strategic planner at Yell on putting yourself in the real field, overcoming the challenge and the importance of never quitting

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รู้จักอาชีพใหม่ Metaverse Architect

รู้จักอาชีพใหม่ Metaverse Architect ตั้งแต่ Mark Zuckerberg ประกาศวิสัยทัศน์ Metaverse คำคำนี้ ก็กลายเป็นกระแสในชั่วข้ามคืน แต่รู้ไหมว่า ก่อนหน้าที่ Metaverse จะกลายเป็น buzz word แบบนี้ ที่เมืองไทย เรามีคนที่ทำอาชีพที่เรียกว่า Metaverse Architect มาก่อนแล้ว

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Creativity Squared: Using Creativity as a Final Touch with Chalermpol Bowonruttananpran

Yell Advertising’s creative director talks teamwork, looking at problems from a client’s perspective and comedic advertising in Thailand