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Kanokkan Rinnachit: “True Success Is Achieved Through Collaboration”

In July 2022, after 13 years of hard work, Kanokkan Rinnachit was promoted to managing director of Yell Advertising, Bangkok. Proudly the longest serving team member, Kanokkan attributes her success to the various challenges she has overcome. By maintaining an open mind along with an open-door policy that supports all members of her team, Kanokkan has been able to fine tune her leadership skills, staying nimble and receptive to change. 

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YELL เอเจนซี่ไทยที่วัดความสำเร็จจากอินไซด์ของคนทำงาน ในมุมมองของ แพร-กนกกาญจน์ รินนะจิตต์

ในแวดวงโฆษณาและเอเจนซีไทย คงไม่มีใครไม่รู้จัก YELL  ไม่ใช่แค่เพราะโลโก้ของเอเจนซีสีเหลืองแห่งนี้ไปปรากฏในฐานะคนทำการตลาดให้แบรนด์ยักษ์ใหญ่ที่ทุกคนรู้จักอย่าง CP, ThaiBev, Pruksa Real Estate และอีกมากมายแต่ YELL ยังเป็นเอเจนซีเจ้าของรางวัลระดับสากล แถมยังเป็นผู้อยู่เบื้องหลังไวรัลออนไลน์ที่พนันเลยว่าหลายคนต้องเคยผ่านตากันสักครั้ง

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A Peak Into Yell Advertising's Decentralized Strategy

Dissara Udomdej, CEO & Founder of Yell Advertising, talks us through their unique strategy for creating work for Thailand's leading brands.

Can you give us a brief overview of your structure and some of the clients with whom you work?

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LIA 2022 ANNOUNCES DIGITAL AND SOCIAL MEDIA & INFLUENCERS + TRANSFORMATIVE BUSINESS IMPACT AND CREATIVE USE OF DATA JURIES

The judging process requires that jurors see every entry in their respective competition, from the first round through statue discussions. There is no pre-judging to narrow the entries. This practice ensures that all jurors see every piece of work.

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Thai food company CP throws fan meeting in the metaverse

Thailand – CP, Thailand-based food company, has launched a new metaverse campaign in March for its product Sausage. CP Sausage used to have a fandom strategy every year in order to reach a new generation of consumers, this time, metaverse is making an entry. 

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Yell Bangkok's CCO and Founder DISSARA UDOMDEJ to Join Lia’s Digital Jury

From local to international marketing festivals. Dissara Udomdej, CCO/ Founder, will be participating in the LIA’s Digital Jury for the first time. This is the first year that this small but growing Bangkok-based agency is going to be a part of LIA and also the only ASEAN juror in this category.

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Advertising and Video Games: Kanokkan Rinnachit (Pare), GM of Yell Advertising

The metaverse is a graphically rich virtual world, where people can do the things humans like to do together in real life

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Food Brand CP Heads to the Metaverse with Spicy Bologna MewTaverse Party

Even in the midst of Metaverse trends, thinking about the behaviour of the target audience before planning comprehensive marketing in the offline area contributing to visibility is something that should not be overlooked. 

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What’s behind CP’s successful Metaverse campaign?

All of these happened at the CP Bologna Mewtaverse’s, CP Foods’ Metaverse Event, massive success backed by the excessive power of fandom marketing! How did Yell Advertising, the agency that oversees the campaign, make it happen? 

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