How GOJEK Grew Its User Base as a Food Delivery Platform in Thailand

YELL Advertising creates 'Have Fun Every Meal' campaign for the challenger food delivery platform


Thailand’s food delivery is now an intensely competitive landscape, with online platforms including Grab, Lineman, FoodPanda and more vying for a piece of action.

This phenomenon has seen an increasing number of users - esepcially during the Covid-19 pandemic.


As Gojek is a new platform that just entered the market, Yell Bangkok has created a new advertising campaign to put the brand front and centre in Thailand.

​The advertisement 'Have Fun Every Meal' digs into the customers with questions about when they want to order delivery food.​